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Deeply grateful for my survival of stage 4 cancer, at least 50% of all $MART DEBT Coach profits are pledged to advance cancer research. The goal is to not only save lives, but to champion a win-win-win business model that accelerates both financial and society benefits.

— Talbot Stevens, The $MART DEBT Coach

  • Declare and promote The $MART DEBT Coach Pledge
  • Create a viral win-win-win “Help a Friend” referral system
    • incenting and benefiting referror, referee, philanthropic target (cancer research), my $MART DEBT Mission
  • Create $MART DEBT Wealth products with an innovative win-win-win mutual ownership structure that incents members/owners to help others
    • How were Vanguard shares structured?

I am strongly considering adding to my $MART DEBT Mission my philanthropic goal of giving back to cancer research.

  • I am very fortunate and grateful for modern medicine saving my life after getting stage 4 cancer (2022), which in Canada is free.
  • I strongly believe in the universal law of reciprocity where “the more you give, the more you get”, both personally and in business.
  • Clearly declaring this additional mission objective is itself noteworthy which will attract additional attention in an attention-overloaded world.
  • It meaningfully enhances the origin story for my $MART DEBT Mission.
  • Selfishly
    • This strategy could/should increase $MART DEBT business, as per the Math of Generosity (below).
  • Charitably/selflessly
    • This initiative can provide benefits to society, including saving lives like mine was.
    • It could also serve as an inspirational model for other businesses to both benefit themselves and charitable causes.
  • Might be able to align with cancer related charities and fundraising efforts to further spread word of win-win-win.
  • from https://fs.blog/brain-food/july-20-2025/
  • Charlie Munger once asked me: ‘How can someone give away fifty percent of profits and make billions more than if he’d kept it all?’ Before I could answer, he told me about Les Schwab, a tire shop owner who understood incentives better than almost anyone.
  • What Schwab discovered will change how you think about business and life. Here are a few of his lessons:
  • Win Win, The Math of Generosity: Les discovered that splitting profits 50/50 with store managers didn’t cut his wealth in half, it multiplied it. His reasoning was pure math: “If I share half the profits, I still have half. And if Frank makes more money, he’ll work harder to make the store successful. If the store is more successful, my half is worth more than my whole used to be.” You get rich by making others rich.