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FSS Knowledge Base

Assets

Section titled “Assets”

Key Skills

Section titled “Key Skills”

[!todo] complete this

Domain Knowledge

Section titled “Domain Knowledge”
  • recognized in Canadian financial industry as “the leverage guy”, with a reputation for advising advisors and investors on “responsible/conservative leveraging”
  • DEEP knowledge of the advanced, controversial strategy of borrowing to invest, over decades
  • identified dozens of $MART DEBT Insight topics for content creation
  • identified dozens of valuable questions about $MART DEBT to be answered, many even I don’t have answers for
  • deeply thought about many win-win-win $MART DEBT investment product innovations
    • including “Buy More Low”

Intellectual Property

Section titled “Intellectual Property”
  • Quality brand identity
    • **SMART DEBT is unique, short, meaningful, memorable
      • addressing both investment (leveraging) strategies and consumer (financing) strategies
    • **$MART DEBT is a base brand name for all related offerings
      • $MART DEBT Coach (website and book)
      • $MART DEBT App
      • $MART DEBT Wealth
      • $MART DEBT Insights (blog, video)
      • $MART DEBT Myths (ebooklet)
      • $MART DEBT Academy (courses)
      • $MART DEBT Strategies
      • $MART DEBT Community
      • $MART DEBT Blueprint (lead magnet)
      • $MART DEBT Masterclass
      • …
    • **$MART DEBT subtly animates to SMART DEBT to enhance attention and brand retention, without negative SEO impact (always seen as SMART DEBT by web crawlers)

Websites

Section titled “Websites”

TalbotStevens.com

Section titled “TalbotStevens.com”

SmartDebtCoach.com

Section titled “SmartDebtCoach.com”
  • a shell of a site introducing The $MART DEBT Coach book

Web Domains

Section titled “Web Domains”

Financial

Section titled “Financial”
  • can invest hundreds of thousands of dollars in $MART DEBT project, if desired, without borrowing
    • no need for additional funds or venture capital to launch or expand