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FSS Knowledge Base

Key Success Factors

Section titled “Key Success Factors”

Tangible Benefit, FAST

Section titled “Tangible Benefit, FAST”
  • in 2-5 minutes
  • Pre-filled defaults so the first run “just works”
    • choose from 2-4 profiles

Excellence

Section titled “Excellence”
  • You win by being 10x better at the one thing a profitable segment cares about most, not by being 10% better across the board.

Client-First Integrity

Section titled “Client-First Integrity”
  • In the financial industry, where trust is critical, it is always important to act in an ethical and professional way. With controversial strategies like borrowing to invest where there is a significant conflict of interest, it is even more crucial for anyone who could benefit to act in client-first ways.
  • Like leveraging strategies themselves, a client-first approach with debt strategies is itself a double-edged sword. If a client-first implementation is not used, everyone involved in the food chain loses. With a careful client-first approach, everyone starting with the client should benefit.
  • Being a leader in only using client-first education and implementation is a strategic differentiator, important for initiating industry awareness and conversation, earning respect, and guiding win-win-win benefits for all involved.

Better Marketing Beats Better Product

Section titled “Better Marketing Beats Better Product”
  • Marketing is the main leverage. In How to Make Millions with Your Ideas, Dan Kennedy pushes direct-response style marketing: measurable campaigns, irresistible offers, clear calls to action, and relentless testing beat “better products” with weak promotion.

Excellent communication

Section titled “Excellent communication”

This is the framework for all communication, written on websites, articles and blog content, verbal communication in interviews, training, … everywhere.

  • gets attention, arouses curiosity
  • establishes trust
  • psychologically influences people to act on ideas that genuinely benefit them
  • using storytelling narratives that are memorable and influential in changing behaviors
  • Clear, concise
    • When your copy is clear, people can immediately understand:
      • What it is.
      • Who it’s for.
      • Why they should care.
      • What to do next.

Simplicity, Ease of Use

Section titled “Simplicity, Ease of Use”

Client Driven Development

Section titled “Client Driven Development”