Smart Debt Coach Website - Technical Specifications
Section titled “Smart Debt Coach Website - Technical Specifications”Business Objectives
Section titled “Business Objectives”- Launch MVP website for US financial advisor lead generation
- Capture 100+ qualified US financial advisor leads per month within 6 months
- Establish Smart Debt Coach brand presence in the US financial advisory market
- Support Smart Debt mission of client-first advisor education
- Create foundation for future Smart Debt Academy and product offerings
Success Criteria
Section titled “Success Criteria”- Website loads in <2 seconds on all devices
- Mobile-responsive design with 95%+ mobile usability score
- SEO optimized for “smart debt financial advisors” and related terms
- Email capture conversion rate >5% from organic traffic
- 1000+ monthly organic visitors within 6 months
- Professional design reflecting trustworthiness for financial industry
Target Audience
Section titled “Target Audience”Primary: US Financial Advisors
Section titled “Primary: US Financial Advisors”- 5-15 years experience in financial advisory
- Fee-based advisory practices
- Interest in leveraging strategies for clients
- Looking for client-first educational resources
- Technology-comfortable but not technical
Secondary: Financial Advisory Industry
Section titled “Secondary: Financial Advisory Industry”- Broker-dealers seeking advisor education content
- RIAs looking for compliance-friendly resources
- Industry publications and thought leaders
Constraints
Section titled “Constraints”Budget
Section titled “Budget”- $0 direct costs (use existing tools and FOSS solutions)
- Leverage existing domain (SmartDebtCoach.com)
- Use free/low-cost hosting and services
Timeline
Section titled “Timeline”- MVP launch within 4 weeks
- Phase 1 completion: Week 1 (Foundation)
- Phase 2 completion: Week 2-3 (Content & Features)
- Phase 3 completion: Week 4 (Launch Preparation)
Resources
Section titled “Resources”- Solo development with AI assistance (Warp 2.0 primary)
- No external team members or contractors
- Existing content from Smart Debt research and planning
Technical Requirements
Section titled “Technical Requirements”Core Technology Stack
Section titled “Core Technology Stack”- Framework: Astro (static site generation)
- Frontend: Svelte components with TypeScript
- Styling: Tailwind CSS with shadcn-svelte components
- Deployment: Cloudflare Pages with automatic deployments
- Repository: GitHub with monorepo structure (sites/sdc.com)
- Package Manager: pnpm for monorepo workspace management
Performance Requirements
Section titled “Performance Requirements”- Lighthouse score >95 for Performance, SEO, Accessibility
- First Contentful Paint <1.5 seconds
- Largest Contentful Paint <2.0 seconds
- Core Web Vitals optimization
- Image optimization and lazy loading
Security Requirements
Section titled “Security Requirements”- HTTPS enforcement (Cloudflare SSL)
- No sensitive data storage (static site)
- Form submissions through secure third-party services
- Regular dependency security scanning
- CSP headers for content security
Integration Requirements
Section titled “Integration Requirements”Email Marketing
Section titled “Email Marketing”- Lead Capture: Web3Forms for form processing
- Email Automation: n8n workflows for lead nurturing
- Email Service: Sendy for cost-effective email campaigns
- CRM Integration: EspoCRM for lead management
Analytics & Monitoring
Section titled “Analytics & Monitoring”- Analytics: Google Analytics 4
- Monitoring: Cloudflare Analytics
- Uptime Monitoring: Built-in Cloudflare monitoring
- Error Tracking: Console-based error logging
Content Management
Section titled “Content Management”- Content: Markdown files with frontmatter
- Blog: Astro content collections
- Images: Optimized assets in public directory
- SEO: Automatic sitemap and meta tag generation
Quality Standards
Section titled “Quality Standards”Code Quality
Section titled “Code Quality”- TypeScript strict mode
- ESLint and Prettier configuration
- Component-based architecture
- Semantic HTML structure
- WCAG 2.1 AA accessibility compliance
Testing Coverage
Section titled “Testing Coverage”- Component unit tests (Jest/Vitest)
- E2E testing for critical paths (Playwright)
- Form submission testing
- Mobile responsiveness testing
- Cross-browser compatibility testing
Documentation Standards
Section titled “Documentation Standards”- README.md with setup instructions
- Component documentation with examples
- Deployment documentation
- Content creation guidelines
Content Strategy
Section titled “Content Strategy”Core Pages
Section titled “Core Pages”- Homepage: Value proposition, lead magnet, trust signals
- About/Mission: Smart Debt mission, cancer pledge, credibility
- Smart Debt Myths: Lead magnet landing page with form
- Blog: Educational content for advisors (initial placeholder)
- Contact: Simple contact information and form
Lead Magnet
Section titled “Lead Magnet”- “Smart Debt Myths eBooklet” for financial advisors
- PDF download in exchange for email capture
- SEC/FINRA compliant educational content
- Professional design reflecting industry standards
SEO Strategy
Section titled “SEO Strategy”- Target keywords: “smart debt”, “financial advisors”, “leverage”, “leveraging”, “borrow to invest”, “borrowing to invest”, “Talbot Stevens”
- Long-tail content around leveraging strategies
- Thought leadership positioning in advisor education
- Local SEO for US market
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