Email Naming Strategy

tags: #strategy #branding #marketing #ux #communications

[!summary] Core Principle Our email addresses are not just contact points; they are strategic assets. Each alias is intentionally designed to guide the user, segment our audience, and reinforce the $MART DEBT Coach brand ethos of clarity, process, and client-first action.

Guiding Principles

Clarity & Action: Each address should be intuitive and, where possible, imply a clear action or next step.
Audience Segmentation: Use aliases to automatically route and segment inquiries from different user groups (e.g., investors vs. advisors).
Brand Reinforcement: The language used must align with our core mission of providing a clear process and roadmap.

1. General & Entry-Point Aliases

These are the primary, top-of-funnel addresses used in public-facing content. They are designed to be the first step in a user’s journey.

Alias	Purpose	Strategic Rationale
nextsteps@	Primary General Inquiry. For anyone interested in learning more after consuming content.	Perfectly aligns with our “Next Steps” content sections, reinforces our “process over outcomes” philosophy, and is a direct call to action. See Brainstorming#Brainstorming Process: Evolution towards Best.
`roadmap@`	For specific inquiries about the $MART DEBT Roadmaps product or methodology.	Lead magnet, allows for direct, product-specific support and lead capture.
`advisors@`	For financial advisors interested in our offerings (courses, certification, community).	Segments professional users into a specific workflow, allowing for targeted communication and content.
`investors@`	For individual investors seeking information or exploring our products.	Segments our primary end-user audience for tailored educational sequences.
`community@`	For inquiries about joining or participating in the $MART DEBT Community.	Creates a clear entry point for a key brand asset, routing inquiries to community management.

2. Operational & Departmental Aliases

These addresses are for the functional operation of the business. They provide professional and clear channels for specific business needs and are designed for scalability.

Alias	Purpose
`admin@`	For administrative, billing, and system-related communications.
`support@`	For technical support with software, courses, or website access.
`marketing@`	For partnership, media, and joint venture inquiries.
`hello@`	A warm, simple, and professional alternative for general, non-segmented contact. Can be used in email signatures or business cards.

3. Individual Aliases

These are for direct, personal communication and establishing key relationships.

Alias	Purpose
`talbot@`	For direct, personal correspondence with Talbot Stevens.
`firstname@`	Future-proofed convention for team members as the business grows.