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Append-only capture. One idea per bullet. Promote to Tasks/ when ready to work.


  • [PHASE-1 FIRST DELIVERABLE] Cross-business Cancer50Pledge activation — Declare the pledge across all active MBR channels. Create a 1-page Cancer50Pledge overview doc for use in marketing. Identify 1-2 cancer research organizations to align with.
  • Win-win-win referral system design — referrer + referee + cancer research charity. First sketch of mechanics.
  • “Help a Friend” referral program: define trigger (when customer gets value), reward structure (referrer discount? charity donation? both?), tracking mechanism.