Glossary
Section titled “Glossary”$MART DEBT
Section titled “$MART DEBT”Cross-business philosophy: average investors and advisors can responsibly accelerate wealth through objective education and client-first implementation of $MART DEBT Strategies. Borrowing to invest is controversial — $MART DEBT is the rigorous, client-first third path between product-seller marketing and generic risk warnings.
Artificial Intelligence
Cancer50Pledge
Section titled “Cancer50Pledge”At least 50% of all $MART DEBT Coach profits are pledged to cancer research. Origin: Talbot survived stage 4 cancer (2022). Operates as a brand fixture and marketing channel across MBR + SDC + future businesses. Department: Core\Cancer50\.
F.A.S.T.
Section titled “F.A.S.T.”UX, Content, and Offering Design Philosophy — Fast (respects time), Adaptable (progress where valuable), Simple (easy to understand and implement), Tailored (personalized to your specifics). All UX, Mktg, and Offerings work references this principle. Linked from: MBR\IT\UX\JOB_DESCRIPTION.md, MBR\Mktg\JOB_DESCRIPTION.md, MBR\Offerings\JOB_DESCRIPTION.md.
HyperText Markup Language: The standard markup language for documents displayed in a web browser.
Outline Processor Markup Language: An XML format for hierarchical outline notes. Dynalist can export this.
SSOT (Single Source of Truth)
Section titled “SSOT (Single Source of Truth)”A system that provides a single source of ‘master’ information considered the definitive and most reliable version. Critical to ensure everyone uses the same information for decision-making, eliminating inconsistencies from disparate data sources.
State of the Art, or best available
WealthCare50
Section titled “WealthCare50”Primary marketing distribution channel for myBetterRates. A “50” companion to Cancer50Pledge — financial wellbeing equivalent of cancer research charity, aimed at the under-served majority of investors. Lives in MBR\Mktg\WealthCare50\.