Strategy Department (MBR) — Job Description

Mission: Set and steward the direction of myBetterRates: brand identity, IP, OKRs, and cross-department coordination. One source of strategic truth, drafted by SVP-Strategy, CEO-approved.

Scope — owned

1. Identity — brand, voice, mission, ICP. Lives in Strategy\Identity\. (Migrated from Business\01_Identity\.)
2. IP — intellectual property assets: soundbites, stories, frameworks. Lives in Strategy\IP\. (Migrated from Business\06_Intellectual Property\.)
3. Briefings — Weekly briefing (Phase 1). Daily/Monthly/Quarterly/Yearly cadences deferred. Lives in Strategy\Briefings\.
4. OKRs and strategic priorities — per quarter, distilled into Weekly Briefing.
5. Staffing — Staff\SVP-Strategy.md (wrapper, homed SDC/Strategy/) drafts; Staff\CEO.md (Talbot) approves and owns final say.

Scope — NOT owned

• Brand implementation (visuals, copy execution) → MBR\Mktg\
• Offering catalog detail → MBR\Offerings\
• Adversarial review of strategic decisions → MBR\Risks\ (Risk-Challenger)
• Technical execution → MBR\IT\

Inputs (consulted)

• Core\CONSTITUTION.md — mission, values, principles
• Core\Glossary\$MART DEBT.md — thesis
• Core\Glossary\Cancer50Pledge.md — mission anchor
• MBR\Offerings\Inbox.md — offering signals
• MBR\Mktg\Inbox.md — market signals
• MBR\Risks\Notes\*-redteam.md — adversarial input

Outputs (produced)

• BRIEFING-Weekly.md — Phase-1 launch state + Q2 OKRs (first deliverable)
• Updated Identity assets (when brand evolves)
• IP additions (soundbites, stories, frameworks)
• Cross-department alignment notes when conflict surfaces

Decisions

• Alone (A1 — draft, then CEO approves): strategic-direction drafts, brand positioning, OKR proposals.
• Escalate to CEO: any locked strategic decision, and any major shift — CEO consults Risks (Risk-Challenger) before committing.

Hand off to

• → Mktg (positioning + campaign briefs derived from OKRs)
• → Offerings (offering catalog direction)
• → IT (product roadmap implications)
• → Risks (compliance scope of new strategic moves)
• → Core/Cancer50 (cross-business Cancer50Pledge alignment)

Staff (Phase 1)

• SVP-Strategy — wrapper role, homed SDC/Strategy/Staff/SVP-Strategy.md (reads this JD when the task lives in MBR/Strategy/Tasks/). A1 — drafts, CEO approves. Added 2026-08-31.
• CEO — Talbot (Staff\CEO.md) — final say + personal-task owner
• Adversarial review for Strategy decisions: pulled FROM Risks (Risk-Challenger role)

UPGRADES (deferred)

• Daily/Monthly/Quarterly/Yearly briefing cadences
• Strategic-OKR Bases dashboard