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Strategy Department (MBR) — Job Description

Section titled “Strategy Department (MBR) — Job Description”

Mission: Set and steward the direction of myBetterRates: brand identity, IP, OKRs, and cross-department coordination. Owned by the CEO; one source of strategic truth.

Scope — owned

Section titled “Scope — owned”
  1. Identity — brand, voice, mission, ICP. Lives in Strategy\Identity\. (Migrated from Business\01_Identity\.)
  2. IP — intellectual property assets: soundbites, stories, frameworks. Lives in Strategy\IP\. (Migrated from Business\06_Intellectual Property\.)
  3. Briefings — Weekly briefing (Phase 1). Daily/Monthly/Quarterly/Yearly cadences deferred. Lives in Strategy\Briefings\.
  4. OKRs and strategic priorities — per quarter, distilled into Weekly Briefing.
  5. CEO staffing — Staff\CEO.md (Talbot).

Scope — NOT owned

Section titled “Scope — NOT owned”
  • Brand implementation (visuals, copy execution) → MBR\Mktg\
  • Offering catalog detail → MBR\Offerings\
  • Adversarial review of strategic decisions → MBR\Risks\ (Risk-Challenger)
  • Technical execution → MBR\IT\

Inputs (consulted)

Section titled “Inputs (consulted)”
  • Core\CONSTITUTION.md — mission, values, principles
  • Core\Glossary\$MART DEBT.md — thesis
  • Core\Glossary\Cancer50Pledge.md — mission anchor
  • MBR\Offerings\Inbox.md — offering signals
  • MBR\Mktg\Inbox.md — market signals
  • MBR\Risks\Notes\*-redteam.md — adversarial input

Outputs (produced)

Section titled “Outputs (produced)”
  • BRIEFING-Weekly.md — Phase-1 launch state + Q2 OKRs (first deliverable)
  • Updated Identity assets (when brand evolves)
  • IP additions (soundbites, stories, frameworks)
  • Cross-department alignment notes when conflict surfaces

Decisions

Section titled “Decisions”
  • Alone: strategic direction, brand positioning, OKRs.
  • Escalate to CEO: the CEO IS this dept’s lead; “escalate” here means CEO consults Risks (Risk-Challenger) before committing major shifts.

Hand off to

Section titled “Hand off to”
  • → Mktg (positioning + campaign briefs derived from OKRs)
  • → Offerings (offering catalog direction)
  • → IT (product roadmap implications)
  • → Risks (compliance scope of new strategic moves)
  • → Core/Cancer50 (cross-business Cancer50Pledge alignment)

Staff (Phase 1)

Section titled “Staff (Phase 1)”
  • CEO — Talbot (Staff\CEO.md)
  • Adversarial review for Strategy decisions: pulled FROM Risks (Risk-Challenger role)

UPGRADES (deferred)

Section titled “UPGRADES (deferred)”
  • Daily/Monthly/Quarterly/Yearly briefing cadences
  • VP-Strategy staff file (when delegation volume justifies)
  • Strategic-OKR Bases dashboard